All Posts By

Sinclair Public Affairs

Sinclair Public Affairs
In Crisis Management, Media Relations, Public Affairs,

What is Public Affairs?

Public Affairs is more than just part of our company name, so it's important to understand exactly what that encompasses. There's many aspects to public affairs but it boils down to two – building relationships and managing perception.   Building Relationships Relationships are at the center of all things public affairs, whether it’s with your audience, the media or potential…
Read More
Sinclair Public Affairs
In

Quick Tips for Owning Social Media

Social media isn't going away, but it is changing every day. As new platforms gain popularity and new trends emerge, it can be difficult to know what's best for your business' online presence. 1. Be Authentic Some have always been skeptics of social media; other users became wary of how they used various platforms after stories of data misuse in…
Read More
Sinclair Public Affairs
In

On Paper: The Importance of Print Materials in the Digital Age

In a world dominated by screens, digital platforms have become an integral part of delivering a message and operating a campaign. Digital and TV advertisements reach wide audiences and messages can be carefully targeted like never before. But it's critical to understand the continued importance of print materials – direct mailers, palm cards, yard signs – which successfully delivered narratives…
Read More
Sinclair Public Affairs
In Media Relations

Media Relations: Dos & Don’ts

Whether you’re responding to a crisis or pitching a story, dealing with media is an integral part of public affairs. Media relations is vital to the success of your messaging, which makes it important to get it right.   Contact List    A vital part of media relations is the contact list – this is where you store the reporters…
Read More
Sinclair Public Affairs
In News

Sinclair Hires Communications Director

North Carolina Public Affairs Firm Hires Communications Director   RALEIGH, NC (March 11, 2019) -- Sinclair Public Affairs is proud to announce the hire of Noah Grant, who joins the North Carolina-based public affairs firm as communications director. In this role, Grant will specialize in media relations, content creation, and writing for different mediums. “I’m excited to join the team…
Read More