Sinclair Public Affairs, Author at Sinclair Public Affairs

Sinclair Public Affairs In Crisis Management, Media Relations, Public Affairs

Tips for Dealing with Negative Press

Your business or organization may encounter negative press from media outlets. With precise planning, you can effectively tell your story. Rely on Facts Reputations have been damaged by negative press based on falsehoods. With the 24/7 news cycle and social media, fake news can spread quickly and reach a wide audience. Gather the facts about the situation and create…

Sinclair Public Affairs In Campaign/Issue Management, Public Affairs

3 Critical Campaign Elements

A campaign – whether branding, political or issue management – won't succeed without these key elements: A Plan This may seem like a given, but a detailed campaign plan simplifies and streamlines the entire campaign process. The plan can, and likely will change somewhat, but serves as a roadmap to accomplishing the overall goal and should be referenced often.…

Sinclair Public Affairs In Branding, Case Studies

CASE STUDY: Kentucky Credit Union League

In January, Sinclair hit the ground running with the Credit Union National Association (CUNA) in Kentucky to accomplish two main goals: to establish a brand for the Kentucky Credit Union League and to help pass House Bill 139 – the "financial literacy bill." The bill would require a financial literacy class for Kentucky high school students, while boosting the…

Sinclair Public Affairs In Branding, Campaign/Issue Management, Crisis Management, Media Relations, Public Affairs

How Sinclair Can Be Your Solution

At Sinclair, we can help you accomplish your goals, no matter what they may be. We do this through – media relations, issue management, branding, crisis communications and public affairs. Media Relations Through decades of work, we’ve cultivated relationships with the media that have enabled us to effectively tell our clients’ stories. We understand that news still matters, and that…

Sinclair Public Affairs In Campaign/Issue Management, Case Studies

CASE STUDY: Marsy’s Law for NC

Sinclair began working with Marsy's Law for NC in 2017 with two major goals – placing the issue on the ballot and garnering voter approval in the 2018 election. Marsy’s Law would amend the state constitution to provide an equal level of constitutional protection to victims of crime that is already afforded to the accused and convicted. Along the…

Sinclair Public Affairs In Media Relations, Public Affairs

4 Ways PR and Journalism Are Similar (And Work Together)

Before joining Sinclair as Communications Director, I spent nearly two years as a reporter at a daily newspaper. What have I learned? The two worlds aren't all that different. Telling a Story Both journalism and public affairs are all about one thing – telling compelling stories. The main difference is that consulting firms like ourselves work for clients, while…

Sinclair Public Affairs In Campaign/Issue Management, Media Relations, Public Affairs

The Power of the Press Release

As a former reporter, I saw a myriad of press releases each day. Many served to clutter my inbox, but others piqued my interest. Straight to the Point For me to open an email, the press release needed a good subject line. A good subject line gives the news and relevant information in a concise manner. The subject line is…

Sinclair Public Affairs In Campaign/Issue Management, Crisis Management, Media Relations, Public Affairs

Controlling the Narrative: How to Tell Your Story

Have a message to share? At Sinclair, we understand the importance of making sure the most compelling story is the one you're telling. Finding Your Story Deciding on your message is the first step in controlling the narrative. What do you want people to think about you, an issue, etc.? Research through survey polling and focus groups can be…

Sinclair Public Affairs